In the United States alone, sports betting generated nearly USD 14 billion in revenue in 2024. Gambling ads and logos now saturate many major sports broadcasts, while clubs and leagues sign multi-million dollar deals with betting companies. How did gambling become so entrenched in sports, and why is so little being done to address it? ©“Sports Betting at a Las Vegas Casino” by Baishampayan Ghose. Licensed by CC BY-SA 2.0 Manufactured Addiction ​ While gambling has long been