How Bad Bunny's halftime show reframed debates on American identity and Puerto Rico’s place in the U.S. “¡Qué rico ser latino!” The opening words of the   2026 Super Bowl halftime show  set the tone for a memorable and impactful performance by Benito Antonio Martínez Ocasio, popularly known as Bad Bunny. The selected artist swiftly stole the show, overshadowing the New England Patriots and Seattle Seahawks. Being the most-watched halftime show of all time –and being almost en