Imagine a stressed professional checking this month’s salary , rising worries about how bills are stacking up, but there’s nothing left to save or put to the side. Stressed by life, they turn to retail therapy for comfort. It never disappoints. Suddenly, the new matte absolute lipstick from a designer brand appears. For only €50! Against all rational odds, it will most likely be bought. Why do people spend on luxuries when logic says the opposite? © Pixabay What is the lipst