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Rostra’s Choice: The Power of Habit

Title: The Power of Habit: Why we do what we do and how to change

Writer: Charles Duhigg

Year of Publication: 2013

Review: Charles Duhigg is an investigative reporter for the legendary New York Times. In this book, he takes his readers through case studies and real-life experiences revolving around the Habit Loop. Duhigg argues that identifying and modifying the Habit Loop (which includes a cue, a reward and a routine) is key to transforming a variety of situations, ranging from our personal lives to the performance of large multi-national companies. He includes intriguing scientific research and rationales to defend his findings. This book will make you self-reflect and is recommended for those wanting to understand their habits and creating better ones, or for those simply interested in any area of psychology, including leadership and corporate psychology.

It is to be underlined that Rostra was not incentivized to promote this book in any way, and this suggestion is not necessarily representative of the opinions of the Rostra team, but only of the editor of this article.


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